Category Archives: Learning

Australian educators embrace Swift to forge a new future for students in Queensland

Oliver Baumeister teaches Swift using MacBook Pro and MacBook Air to students at St Augustine’s College.
Students at St Augustine’s College, a high school in Queensland, Australia, are planning careers in app development. Teacher Oliver Baumeister shares their view that coding skills will be essential for success in the future.
Major organizations and educators in Queensland, Australia, are embracing Swift — the powerful and intuitive open source programming language pioneered by Apple that’s behind some of the world’s best apps — to equip the state’s students with the skills they need to succeed in the booming app economy.
TAFE Queensland, the state’s largest training provider, will soon offer iOS app development with Swift to educate students on fundamental app development skills. The program will be available to students beginning in October 2021 and will be Queensland’s only iOS course co-created with Apple engineers and educators.
“Developing in Swift blends creativity and coding to problem-solve in a way no other language can, giving our students the fundamental skills to create the world’s next transformative apps, from ideation to design, development, and distribution through the App Store,” says Jackie French, director of Creative Arts and Digital Design at TAFE Queensland. “Demand from students and industry continues to grow, proving the need for a larger pipeline of graduates qualified to maximize today’s job opportunities and keep Queensland and Australia at the forefront of creativity and innovation.”
Jackie French of TAFE Queensland holding MacBook Air.
Jackie French, director of Creative Arts and Digital Design at TAFE Queensland, says the training provider will be the first in the state to offer an iOS coding course based on Apple’s Develop in Swift curriculum.
Since the launch of the App Store in 2008, the iOS app ecosystem has been an engine of growth and among the fastest-growing sectors of the world’s economy. There are now close to 160,000 app economy jobs across Australia, a figure that’s been increasing by 10 percent every year since 2017. Today, there are nearly 2 million apps on the App Store, which has facilitated over $600 billion (US) in commerce in 2020 alone, while the sale of digital goods and services through the App Store has earned developers over $200 billion (US) to date.
Using iPad, Apple Pencil, and MacBook Air, a student works on developing an app.
Developing in Swift equips students in Queensland, Australia, with the skills they need to succeed in the booming app economy.

Cultivating a Passion for Coding

At Siena Catholic College and St Augustine’s College, two high schools in Southeast Queensland, teaching students the principles of app development using Swift is unlocking their creativity and allowing them to reach new levels of innovation and problem solving.
“Our decision to choose Swift was clear and based on the simplicity, versatility, and limitless creativity the language provides,” says Paul Dionysius, who teaches technology courses at Siena Catholic College. “Every day we’re seeing our students develop enterprising ideas and designing real-world solutions to problems, building the essential skills for success in the 21st century. We have future blockbuster developers here today — I am certain of that and incredibly proud.”
Paul Dionysius of Siena Catholic College.
Paul Dionysius leads technology education at Siena Catholic College, helping students use creativity and coding to tackle challenges and solve problems.
Samantha Cray, a student at Siena Catholic College, says, “I love how coding gives me the freedom to be creative and analytical at the same time, helping me to think critically and build real-life apps to solve problems. I think there’s a huge misunderstanding when it comes to the relevance coding has in a modern world, and how challenging it can be. Like every new skill, it takes practice, but the opportunity to provide modern solutions to real problems is really exciting to me, and using Swift makes it easy to turn my ideas into a working app.”
Siena Catholic College and St Augustine’s College share their passion for coding with Energy Queensland, the company overseeing the state’s electricity distribution, retail, and energy services. This month, Energy Queensland initiated a week-long program that blends the classroom and corporate environments, offering students the opportunity to see and experience how Swift and iOS apps are transforming the way the company and its teams work.
Samantha Cray writes on a whiteboard.
Samantha Cray, a student at Siena Catholic College, plans the user experience and design for her iPhone app.
A Siena Catholic College student and instructor review code on MacBook Air.
Students at St Augustine’s College and Siena Catholic College liken Swift to a spoken language that’s easy to learn and understand.
Energy Queensland’s Dan Massey is committed to building the skills pipeline within Queensland.
“Innovation is central to the success of Energy Queensland, both in terms of how we use technology to provide better outcomes and service, but also how the organization is sharing these insights with schools and students, giving them a look into a real-world setting to aid their development and, in time, contributing to the prosperity of our community,” says Massey, Energy Queensland’s mobile apps platform manager. “A solid skills pipeline is essential for the success of our students and our state, and this program is something we’re passionate to introduce and plan to grow.”
Energy Queensland first deployed iPhone to its entire employee base of 7,500 in 2018, and iPad to the 4,000 field-based employees in 2019, giving the organization the opportunity to harness Swift to develop iOS apps and software solutions that would increase efficiency, safety, and employee satisfaction.
Daniel Parszuto and an instructor write code together on MacBook Air.
“Coding with Swift is much simpler and easier to use than other languages, and with it comes the ability to create something people can enjoy and find useful. I hope to make a career out of coding,” says Daniel Parszuto, a student at St Augustine’s College.

Gaining New Skills for a Bright Future

Year 10 students from St Augustine’s College and Siena Catholic College are among the first to take part in the Energy Queensland program. They are already incorporating learnings into their existing coding work.
“Spending a week with Energy Queensland opened my eyes to how easily apps can help solve business challenges and even help save the lives of field workers,” says James Nunn, a student at St Augustine’s College. “The experience taught me that a career based on coding can inspire, educate, help, and protect people around us, and it’s something I’m excited to pursue.”
Lincoln Hetherington of St Augustine’s College, seated next to his MacBook Air.
Coding offers “limitless possibilities,” says Lincoln Hetherington from St Augustine’s College.
Another St Augustine’s College student, Lincoln Hetherington, says, “When developing with Swift, I really enjoy the ability to think of literally anything and being able to create it for everyone to see. It’s easy to understand, and I love the limitless possibilities it offers. As the world is becoming more technologically advanced, knowing how to code will help me in the future with many different jobs and opportunities.”
As the app economy continues to grow, Apple is investing in educational programs and opportunities that help prepare learners of all ages for the jobs of the future. With Swift Playgrounds, Everyone Can Code, and Develop in Swift, Apple gives anyone interested in learning to code the tools and guidance to create their own apps using the same tools as professional developers. Today, more than 9,000 K-12 and higher education institutions worldwide are using Apple’s coding curricula, and Apple coding academies, accelerators, and Entrepreneur Camps give up-and-coming developers the opportunity to apply the latest technologies to their apps, build their businesses, and market their ideas to a global audience.
A student reviews code on MacBook Air.
With Swift Playgrounds, Everyone Can Code, and Develop in Swift, Apple gives anyone interested in learning to code the tools and guidance to create their own apps.
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Harvard i-lab | Startup Secrets: Turning Products into Companies

You’ve figured out your value prop, you’ve got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a “feature” a “product” or a “company.” Which do you have and how will you get where you want to go? During this session we’ll discuss how to think about designing your product as a foundational element of your business. Think beyond UX and Architecture to Whole Product, Ecosystems, and Strategic partners. Formulate how to design your go to market strategy and business model into your product with a modular architecture, distinctive packaging and a frictionless approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnov…

How to start a business in 2020

2020 caught most of us off guard. A seemingly booming economy now seems to be headed towards a recession, which will inevitably leave a lot of people unemployed across many industries. More importantly, 2020 is likely to represent one of the most essential ‘resets’ the economy will go through. This instability, this chaos, is a ladder; for witty entrepreneurs to find opportunities, to create or evolve their business and monetize this revolution. Thousands of jobs will be affected or disappear at all, and the world will need us to develop new ones. In this video, we are going to focus on how approaching a new business is different these days, and how to navigate the murky waters of the 2020 economy. #slidebean #startups #business Understanding what kind of business you have – 1:43 Getting started – 3:14 The team – 5:29 Next steps – 7:03 Is it possible to raise capital in this financial crisis? – 8:26 Other tools when starting a business – 11:38 —- Our free Udemy Course: https://www.udemy.com/course/starting… “The Lean Startup” by Eric Ries – https://amzn.to/3dEsnPi Build your website with our templates – https://slidebean.com/sites —- Subscribe – https://www.youtube.com/channel/UC4bq… Live Q&A on Discord – https://slidebean.com/live Send your T-Shirt to Caya – http://bit.ly/2MJRxAM —- Recommended videos: 1) How to Create a Pitch Deck for Investors: https://www.youtube.com/watch?v=SB16x… 2) Seed Funding for Startups: How to raise venture capital as an entrepreneur: https://www.youtube.com/watch?v=4RAs9… 3) Demo Days: How to deliver a startup pitch deck – https://www.youtube.com/watch?v=IO11P… —- Slidebean’s Social Media: Twitter: https://twitter.com/slidebean Linkedin: https://linkedin.com/company/slidebean —- Follow Caya: https://twitter.com/cayahere and https://instagram.com/caya_here

One Simple Idea for Startups | Stephen Key | Talks at Google

Stephen Key stops by the Googeplex to discuss his latest book, “One Simple Idea for Startups”. You can find his book on Google Play here: http://goo.gl/994e8 From McGraw Hill: From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller “One Simple Idea” How many times have you seen a product and thought, “I know how to make that better”?How is it that no one has invented this yet”? And when “haven’t” you thought, “I need to be my own boss”? You’re thinking the right things. Now, the next step is to take action–and that’s exactly what “One Simple Idea for Startups and Entrepreneurs” is all about. Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his groundbreaking book “One Simple Idea “just how simple it is to make a fortune by selling or “renting” your great ideas. Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business–without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to: Develop, test, and protect your ideaPlan and launch your businessManufacture, package, market, sell, and distribute your productManage and grow your businessPrepare for and implement your endgame Key draws on his own experience as a billion dollar inventor to offer how-to’s and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams. You don’t need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea–and the passion to make it happen.

The Lean Startup | Eric Ries | Talks at Google

Google hosts Eric Ries author of, “The Lean Startup” The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk. This book shows you how. Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third startup, which has today has over 40 million users and 2009 revenue over $22 million. An entrepreneur in residence at Harvard Business School and a frequent speaker at business events, he advises startups on business and product strategy using the Lean Startup approach. http://theleanstartup.com/ Order the book here: http://lean.st/orders/new

The Business Model Canvas – 9 Steps to Creating a Successful Business Model – Startup Tips

The Business Model Canvas – 9 Steps to Creating a Successful Business Model – Startup Tips The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. The Business Model Canvas is comprised of 9 key segments: The left hand section of the Business Model Canvas is the Infrastructure section and comprises three key areas: Key Activities: The most important activities in executing a company’s value proposition. Key Resources: The resources that are necessary to create value for the customer. Partner Network: In order to optimize operations and reduce risks of a business model, organization usually cultivate buyer-supplier relationships so they can focus on their core activity. The middle section of the canvas describes the business offering and is the value proposition delivered to different customer segments. Value Propositions: The collection of products and services a business offers to meet the needs of its customers. According to Osterwalder, (2004), a company’s value proposition is what distinguishes itself from its competitors. The value proposition provides value through various elements such as newness, performance, customization, “getting the job done”, design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. The value propositions may be: Quantitative – price and efficiency Qualitative – overall customer experience and outcome The right hand side of the Business Model Canvas describes the customers, the channels through which you deliver services and and the relationships you have with your customers. Customer Segments: To build an effective business model, a company must identify which customers it tries to serve. Various sets of customers can be segmented based on the different needs and attributes to ensure appropriate implementation of corporate strategy meets the characteristics of selected group of clients. Channels: A company can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a company’s value proposition in ways that are fast, efficient and cost effective. An organization can reach its clients either through its own channels (store front), partner channels (major distributors), or a combination of both. Customer Relationships: To ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments. The bottom section of the canvas describes the finances. Cost Structure: This describes the most important monetary consequences while operating under different business models. A company’s DOC. Revenue Streams: The way a company makes income from each customer segment. https://www.youtube.com/channel/UCIyp… Check out some of our other videos Compensation claims – how long should it take https://youtu.be/NuxfrgSTg78 LLC vs S Corp https://youtu.be/4xNCnf9hitw Minizing tax https://youtu.be/ybSnFb6rx6Y How to fund a startup https://youtu.be/ctzDb59sw5M Kickstarter success Ep 1 https://youtu.be/2EG78JNZ7nA Kickstarter success Ep 2 https://youtu.be/ZMlq5CmUNz8 How to pitch to investors with Guy Kawasaki https://youtu.be/-epR-uGlv4M If you are interested in sustainability issues then check this video out The Sustainable Business Model Canvas https://youtu.be/gVimMEI2u2w See business model case studies here https://youtu.be/Kr_1eaGAYKQ https://youtu.be/22-6cfoAy_c

Go-to-Marketing Strategies for Startups [HubSpot]

To attend one of our AWS Loft events, visit us at one of our many locations – https://amzn.to/2G4xYQc Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve. You’ll learn: – How to create and measure a go-to-market operating model – A better understanding of value propositions and how to discover unrealized sales opportunities – How to test your concepts as you search for a repeatable and scalable sales model – Insights on pricing and sales model strategies for startups.

Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs

The UC Berkeley Startup Competition (Bplan) proudly welcomed Guy Kawasaki to the Haas School of Business. Kawasaki, former chief evangelist of Apple and co-founder of Garage Technology Ventures, explained the top ten mistakes that entrepreneurs make. His talk covered all stages of a startup from inception to exit.

Harvard i-lab | Startup Secrets: Go to Market Strategies

Harvard i-lab | Startup Secrets: Go to Market Strategies

Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product.  Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position.  Learn how to develop your “brand essence” and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.

Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnov…

Harvard i-lab | Startup Secrets: Go to Market Part I – Strategy