Category Archives: HI

Harvard i-lab | Startup Secrets: Go to Market Strategies

Harvard i-lab | Startup Secrets: Go to Market Strategies

Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product.  Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position.  Learn how to develop your “brand essence” and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.

Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnov…

Harvard i-lab | Startup Secrets: Go to Market Part I – Strategy

Harvard i-lab | Startup Secrets: Turning Products into Companies

Harvard i-lab | Startup Secrets: Turning Products into Companies

You’ve figured out your value prop, you’ve got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a “feature” a “product” or a “company.”  Which do you have and how will you get where you want to go?  During this session we’ll discuss how to think about designing your product as a foundational element of your business.  Think beyond UX and Architecture to Whole Product, Ecosystems, and Strategic partners.  Formulate how to design your go to market strategy and business model into your product with a modular architecture, distinctive packaging and a frictionless approach.

Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnov…

Harvard i-lab | Startup Secrets: Disruptive Business Models with Michael Skok 4 of 7

Harvard i-lab | Startup Secrets: Disruptive Business Models with Michael Skok 4 of 7

A disruptive business model is as powerful as a disruptive product or technology. Learn how innovators apply C.O.R.E differentiation, multipliers, and levers to disrupt the market. Find out about “SLIPPERY” products. Connect the dots between building a great product and creating a profitable enterprise.