Daily Muse co-founder and startup advisor Kathryn Minshew has started several startups and has the battle scars to prove it. In this 99U talk, Minshew shares common mistakes made by startup founders, and reveals the remedies to each. Chief among them? The “Gollum Syndrome” where founders treat their companies as “their precious.” Just launch and iterate, says Minshew, because “an ugly baby is better than no baby at all.”